Canyon Ranch® has been a trailblazer and an industry-leading proponent of the wellness lifestyle since its founding in 1979, operating the world's most celebrated collection of life-enhancement properties, holistic living developments, and complementary brand extensions. Celebrating its 40th Anniversary this year, Canyon Ranch has imparted integrative expertise to millions of guests on land, at sea and in the air. With established wellness destination resorts in Tucson, Arizona and Lenox, Massachusetts, the brand’s first foray into California introduces Canyon Ranch Wellness Retreat – Woodside. Slated to open in summer 2019, the first Canyon Ranch retreat model will offer guests highly-sensory, personalized wellness sojourns and thoughtfully-curated programs embracing multiple themes. In addition, Canyon Ranch operates the world’s largest day spa at The Venetian® hotel in Las Vegas, Nevada
The Content Marketer is accountable for creating concise, descriptive copy for Canyon Ranch verticals such as websites, emails, digital advertising and communication, social media, video scripts, brochures, in-depth articles, and similar media. This work may be performed in collaboration with Sales and Marketing colleagues and other contributors. Writes copy for various communications including, but not limited to: web copy and ads, emails, marketing collateral, direct mail, print ads, social media, in-depth articles, etc., using approved and appropriate Canyon Ranch brand descriptions and style, and will be delivered within the time-line outlines for the project. Maintains a focus on continuous improvement. Edits existing content, web copy, promotions, events and Canyon Ranch website, applying current SEO copy standards.
Minimum three years of experience in communications writing with an advertising agency, publisher (digital or print),corporate marketing department, digital marketing, advertising, or public relations; experience with health and fitness topics or hospitality industry desirable. Bachelor’s degree in journalism, English, communications, advertising, marketing or related field preferred