• Content Marketer

    Job Locations US-AZ-Tucson
    Job ID
    2020-2689
    Category
    Marketing
    Type
    Full Time
  • Overview

    Canyon Ranch® has been a trailblazer and an industry-leading proponent of the wellness lifestyle since its founding in 1979, operating the world's most celebrated collection of life-enhancement properties, holistic living developments, and complementary brand extensions. Celebrating its 40th Anniversary this year, Canyon Ranch has imparted integrative expertise to millions of guests on land, at sea and in the air. With established wellness destination resorts in Tucson, Arizona and Lenox, Massachusetts, the brand’s first foray into California introduces Canyon Ranch Wellness Retreat – Woodside. Slated to open in summer 2019, the first Canyon Ranch retreat model will offer guests highly-sensory, personalized wellness sojourns and thoughtfully-curated programs embracing multiple themes. In addition, Canyon Ranch operates the world’s largest day spa at The Venetian® hotel in Las Vegas, Nevada

    Responsibilities

    The Content Marketer is accountable for creating concise, descriptive copy for Canyon Ranch verticals such as websites, emails, digital advertising and communication, social media, video scripts, brochures, in-depth articles,  and similar media. This work may be performed in collaboration with Sales and Marketing colleagues and other contributors. Writes copy for various communications including, but not limited to: web copy and ads, emails, marketing collateral, direct mail, print ads, social media, in-depth articles, etc., using approved and appropriate Canyon Ranch brand descriptions and style, and will be delivered within the time-line outlines for the project. Maintains a focus on continuous improvement. Edits existing content, web copy, promotions, events and Canyon Ranch website, applying current SEO copy standards.

    Qualifications

    Minimum three years of experience in communications writing with an advertising agency, publisher (digital or print),corporate marketing department, digital marketing, advertising, or public relations; experience with health and fitness topics or hospitality industry desirable. Bachelor’s degree in journalism, English, communications, advertising, marketing or related field preferred

    • Creative, compelling and succinct writing skills for digital, print and collateral materials; experience in digital writing for the web, including SEO and social media.  
    • Mastery of punctuation and grammar; strong proofreading skills.
    • Proficient in Microsoft Office suite of programs and project management software. Experience working in  WordPress is a plus.
    • Knowledge and understanding of the creative process for development of marketing campaigns in all platforms.
    • Ability to organize and manage multiple assignments and meet tight deadlines.
    • Positive team approach within and across Canyon Ranch departments and with outside vendors.
    • Congenial personality with proactive, energetic work style, positive attitude and willingness to cooperate in achieving team goals and objectives.
    • Crave learning new skills and technology.
    • Research and interview skills to translate medical and professional jargon into clear, engaging copy a plus

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