• Marketing Communications Coordinator

    Job Locations US-MA-Lenox
    Job ID
    2018-1375
    Category
    Communications
    Type
    Full Time
  • Overview


    Canyon Ranch® has been a trailblazer and an industry-leading proponent of the wellness lifestyle and real estate living for nearly 40 years, operating the world's most celebrated collection of life-enhancement properties. Canyon Ranch has wellness destinations in Tucson, Arizona and Lenox, Massachusetts. In addition, Canyon Ranch operates the world’s largest day spa at The Venetian® & The Palazzo® hotels in Las Vegas, Nevada and 22 Canyon Ranch at Sea® wellness facilities across four luxury cruise lines: Cunard Cruise Line, Oceania® Cruises, Regent Seven Seas Cruises®, and on Celebrity Cruises®. Canyon Ranch is a 13-time winner of Travel + Leisure's Best Spa Award, an 11-time recipient of the Condé Nast Traveler Best Destination Spa Award, is honored by Town & Country as one of the ‘Best Luxury Spas in the World’ in their 2017 Spa Awards and is recognized as the ‘Best Wellness Program’ by Virtuoso’s ‘Best of the Best’ 2017 awards.

     

    Responsibilities

    The Marketing Communications Coordinator assists in the creation and implementation of marketing communication activities including interactive, digital and print projects that drive revenue growth and increase overall marketplace visibility.

    He or she will:

    Prepare written content for appropriate outreach channels & work with vendors to produce collateral materials.

    Create, build and deploy engaging content for website, email marketing and social media. Post immediate/time sensitive Lenox property related content as needed. Edit website pages, forms, and landing pages. Manage features and special promotion web pages.

    Coordinates with printers and other marketing vendors to produce collateral materials including events grids, flyers, posters, brochures, mailings, newsletters, advertising and digital signage and CR Energy App.

    Coordinate with the Lenox sales team to ensure collaboration of internal marketing with external marketing and provide content to them. Regularly attend meetings to intake marketing and communications requests.

    Provide data reporting on Marketing initiatives: Google Analytics and Email, Creates monitoring reports for senior management. Assist the Marketing Communications Manager with content for social media channels (e.g. Facebook, Instagram and Twitter).

    Provide support and back-up for weekly coordination of This Week at Canyon Ranch determining updates and changes with department heads to produce and design managing vendor relations and preparing weekly layout and formats for printing.

    Qualifications

    Experience:  Must possess a minimum of 3 or more years’ of hands-on experience creating marketing content, planning and coordinating marketing collateral, programs and projects. Agency or in-house marketing and hospitality experience a plus

     

    Knowledge, Skills & Abilities:

    • Ability to work collaboratively as a member of a professional team, fulfilling obligations to other team members, being positive and supportive of others and complying with policies, procedures and goals of the Lenox Communications and Corporate Marketing and Lenox sales team teams.
    • Participate in internal and external (client-facing) meetings. Possesses a polished and professional manner to interface with and develop a rapport with internal stakeholders
    • High degree of comfort with technology. Knowledge of HTML, wordpress and content management systems.
    • Ability to prepare images for publication on websites and social media.
    • Must be detail-oriented, well organized and able to multi-task.
    • Familiarity with managing content in a project management system  (WorkFront).
    • Can quickly synthesize an array of objectives and inputs to determine the right, executable solution
    • Possesses strong project management skills
    • Excellent writing skills. Ability to write grammatically correct, compelling, on-brand, and platform-appropriate posts, articles, and communications.
    • Has strong prioritization and time management skills

    Certification/License: Valid Driver’s License and acceptable driving record to meet class B driver requirements

     

    Education: A Bachelor’s degree preferred. Majors in Marketing, Communications, Sales or related field preferred, or any combination of academic education, professional training or work experience, which demonstrates the ability to perform the duties of the position -OR-Any combination of academic education, professional training or work experience, which demonstrates the ability to perform the duties of the position.

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