• Senior Vice President - Sales and Marketing

    Job Locations US-TX-Ft. Worth
    Job ID
    Full Time
  • Overview

    Canyon Ranch® has been a trailblazer and an industry-leading proponent of the wellness lifestyle and real estate living for nearly 40 years, operating the world's most celebrated collection of life-enhancement properties. Canyon Ranch has wellness destinations in Tucson, Arizona and Lenox, Massachusetts. In addition, Canyon Ranch operates the world’s largest day spa at The Venetian® & The Palazzo® hotels in Las Vegas, Nevada and 22 Canyon Ranch at Sea® wellness facilities across four luxury cruise lines: Cunard Cruise Line, Oceania® Cruises, Regent Seven Seas Cruises®, and on Celebrity Cruises®. Canyon Ranch is a 13-time winner of Travel + Leisure's Best Spa Award, an 11-time recipient of the Condé Nast Traveler Best Destination Spa Award, is honored by Town & Country as one of the ‘Best Luxury Spas in the World’ in their 2017 Spa Awards and is recognized as the ‘Best Wellness Program’ by Virtuoso’s ‘Best of the Best’ 2017 awards.


    The Senior Vice President – Sales and Marketing is responsible for strategic development, direction, and implementation of all Sales and Marketing activities for the company. You will be a key advocate for the brand, charged with creating innovative strategies that communicate the Canyon Ranch mission to newer, global audiences, leading to increased brand and product awareness, enhanced revenue generation, and lifetime customer loyalty. You will need to deliver innovative messaging campaigns across a broad spectrum of sales and marketing channels in order to achieve brand awareness and growth.


    The Senior Vice President – Sales and Marketing acts as primary author of the company’s marketing plan, identifying short- and long-term opportunities to create dialogue and commentary around Canyon Ranch products, experiences, locations, contributions, innovation, and related aspects in a fashion that is loyal to the brand. You will guide the Sales and Marketing efforts for the brand, including brand extensions.


    You will establish a best-in-class measurable media presence that drives customer interest and supports the attainment of revenue targets. You will evolve the current web platform to a world-class website that delivers a compelling experience regardless of the device used. You will maintain excellent working relationships with the corporate Communications team as well as direct reports and property Sales and Marketing teams. You will also maintain relevant, actionable, and analytic resources to measure the effectiveness of marketing, pricing, advertising, and related initiatives. You will establish and maintain a marketing presence, with the ability to adeptly respond to marketplace trends and opportunities, including preparation of effective marketing plans for new locations. You will need to have the capacity to obtain and evaluate updated data that is essential in growing the brand’s relevance with a changing consumer landscape.


    To be successful in this role you will need 10 or more years’ experience as a brand builder leading sales and marketing teams. You must also have proven experience in creating value-added database and CRM programs that drive profitable business growth.


    Candidates will have the following knowledge, skills and abilities:

    • You have demonstrated success leading multi-faceted business i.e., hospitality, health & wellness, food & beverage, real estate, and senior housing. Be a creative innovator, strategist and executor.
    • You have a deep understanding of digital strategies, website analytics and performance.
    • You have a keen understanding of website performance and digital strategies.
    • You are a relationship builder and motivator of people and teams.
    • You are comfortable finding frequent opportunities to show staff members that company leadership cares about their well-being in an authentic and professional fashion.
    • You have exceptional communication skills-both verbal and written, and the ability to ensure consistent communication and focus across all global locations and cultures.
    • You have a calm and approachable demeanor with excellent customer service and positive interpersonal skills, including ability to facilitate and mediate sensitive and/or confrontational matters and to provide coaching and counseling in a productive and effective manner.
    • You have a demonstrated ability to develop and maintain good working relationships with all levels of Canyon Ranch staff, vendors, guests, and government agencies.
    • You have excellent judgment skills and the ability to handle and maintain confidential information.
    • You have an ability to effectively handle multiple tasks simultaneously with frequent interruptions.


    You will also need to have a Bachelor’s Degree or equivalent combination of experience and education, and a Master’s Degree is preferred. (or any combination of academic education, professional training or work experience, which demonstrates the ability to perform the duties of the position.)


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